Case Study - Globelink International Travel Insurance

Challenge

In 2003 our client David Deveson, who works as an insurance broker, came to the agency. He asked us to develop a website so that he could sell insurance to his clients online. He also asked for a marketing campaign and promotion of the site in search engines.

Solution

Over the years we have created for him an ecosystem of several interconnected sites where customers can fill out a few simple forms to get an insurance policy quickly and without much hassle. In 2010 we launched affiliate system that allowed us to involve different travel bloggers and other insurance agents from all over the world, we helped them earn money and they helped us. Thanks to the affiliate system we were able to increase sales by 40%.

In 2016 we launched a mobile app making the process of buying and storing insurance policy even more convenient for iphone owners. Thus we were able to increase sales by 25%

Despite the fact that the insurance market in England and Europe is very competitive we were able to increase profits by more than 500% in 20 years by constantly improving websites and conducting various marketing and advertising campaigns in social networks and online communities for travelers. 

Thanks to SEO optimization and work on building Globelink's brand we were able to reach 47% of organic traffic coming from search engines due to high positions for a variety of keywords like expat travel insurance or spain travel insurance  

We actively continue to work on the project, constantly increasing profits by 20-30% per year 

Result

We advised on migrating the site to a custom built WordPress and WooCommerce CMS to help enable our SEO team to provide a full SEO campaign without technical restrictions, whilst also breathing new life into the design and UX.